It’s not necessary for the whole world to know who you are to be highly successful. You only need the right people to know who you are.
For example, if you’re a real estate broker, you want the people in your area to know who you are. If you own a company that provides web links, you want all of the SEO business owners to know your name. If you’re a realtor in San Diego, it won’t matter much if you’re a household name in Portugal. However, being famous to the right population can make all the difference in the world.
Luckily, being famous on a small scale is easier than you think!